Marketing Communications Planning higher business growth
Whatever business you are in, marketing communications is used to effectively with prospective and existing customers is key to success. It could include a new product launch to the market or a campaign to take your existing product or service to a new audience.
Pure Metrics Can Help
We work with your team to create a plan. This ensure that communications are well thought through and well-structured and will help to ensure that it:.
- Targeted at customer audiences whose needs have been well researched.
- Identifies the channels through you can reach your chosen audience.
- Provides an offer that is likely to be compelling to your audience.
- Is well aligned with your business objectives.
- Organized so that it reaches your audiences when and where you need it.
- Has a clear framework for measuring success.
Talk to us about how we can help you grow your business.
Do I really need a plan?
You need to make sure that everyone in your team is aware of what you are intending to achieve, how you plan to do it and identifies the tasks need to be completed to achieve your aim. And with a clear plan you can communicate what should be done and who should do it. In addition, it also enables the team to highlight any areas that have been overlooked or not accurately represented. Creating a strong measurement framework will confirm that the plan is working and highlight where action needs to be taken to get it back on track.
At PureMetrics use the See Think Do Care digital advertising framework to identify the stages of the buyers journey . Also, it will list the most appropriate channels of communications for each stage. Finally, you will need to measure success for customers based on their stage on the buyer’s journey.
